White Label Reseller Program

Your brand. Your pricing.
Your hosting business.

Launch your own branded WordPress hosting business without building the platform or managing everything from scratch. Bring your customers, set your prices, and create hosting packages under your own brand. FlyWP powers the infrastructure behind the scenes.

Start for FreeExplore Pricing

Free plan available. Up to 3 active customers at $0 per month.

Build your own hosting brand: a FlyWP White Label dashboard under the Northwind Hosting brand

Hosting your clients shouldn't mean becoming a hosting company

Keep your client relationships and offer hosting under your own brand – without the infrastructure headache.

  • Managing servers and infrastructure
  • Setting up and provisioning websites
  • Handling billing and subscriptions
  • Managing customers across multiple platforms
  • Keeping websites secure and performant
  • Building a hosting platform from scratch

FlyWP gives you the foundation to build your own hosting business, without taking on all the infrastructure behind it.

Everything you need to sell hosting. Nothing you need to build from scratch.

Build your business on top of infrastructure that's already built to manage WordPress.

You Bring The business

  • Your brand and your domain
  • Your customers and client relationships
  • Your pricing and your packages
  • Your way of doing business

FlyWP Powers The Platform

  • WordPress and server management
  • Hosting infrastructure and operations
  • Recurring payments with Stripe Connect
  • The customer-facing hosting experience
Start Free Now

From your brand to your first customer in 4 steps

Launching your own hosting business doesn't need to take months of development and infrastructure work.

Create your brand

Set up your brand, logo, domain, and customer-facing experience.

Set up payment

Connect your Stripe account and start accepting recurring payments.

Create packages

Turn FlyWP-managed infrastructure into hosting packages priced your way.

Start selling

Bring your clients, launch your plans, and start generating recurring revenue.

Your hosting business.
Your brand.

Your customers should see your business at every step — not the infrastructure provider behind it.

Domain

Use your own
domain

Give customers a familiar place to manage their hosting and websites – not a third-party login page.

Pricing

Set your own
pricing

Choose what you charge for each hosting package and build a business model that works for you.

Relationship

Own the customer relationship

Keep your brand at the center while FlyWP powers the infrastructure behind the scenes.

Payments

Get paid with Stripe Connect

Connect Stripe to accept recurring payments and manage subscriptions for your business.

One Dashboard

Manage everything in one place

Manage customers, websites, packages, orders, subscriptions, and payments from one dashboard.

Create hosting plans that fit your business

Not every customer needs the same package. Build offerings around your target customers, services, and business model.

Create Your First Package

  • Starter

    For personal websites and small businesses just getting going.

  • Business

    For growing websites that need more resources and headroom.

  • Agency

    For businesses managing multiple WordPress websites at once.

Your brand on the front.
FlyWP under the hood.

Building a hosting business doesn't mean building every piece of infrastructure yourself. FlyWP takes care of the technology underneath your branded experience.

  • Managed WordPress Infrastructure

    Run your hosting business on infrastructure designed around WordPress.

  • Server Management

    FlyWP handles the complexity of managing your hosting infrastructure.

  • Performance

    A hosting environment built for fast, reliable WordPress websites.

  • Security

    WordPress-focused infrastructure and security to help protect every site.

  • Backups & Operations

    The management capabilities you need to run WordPress at scale.

  • WordPress Management

    A platform purpose-built for managing WordPress, ready to build on.

Moving your hosting business to FlyWP?

Bring your existing hosting business to FlyWP White Label. Choose the migration approach that works best for you.

Migrate it yourself

Use FlyWP's migration tools to move your websites and prepare your hosting setup at your own pace.

Explore Migration Options

Let us handle it

Prefer a helping hand? Talk to our team about a done-for-you migration to make the transition easier.

Discuss Your Migration

Choose the plan that fits your hosting business

Start with your first customers for free, then upgrade as your hosting business grows.

Free Launch

Start free. Win your first customers.

$0/ month

Start for Free

Up to 3 active customers

  • Full core White Label platform
  • Custom branding and domain
  • Own pricing and hosting package builder
  • Customer management
  • Stripe Connect
  • Customer-facing hosting experience
  • Managed Hosting + BYOS

Starter

Launch your hosting business with everything you need.

$29/ month

Choose Starter

Up to 25 active customers

  • Everything in Launch
  • Full White Label capabilities
  • Stripe Connect and automatic payouts
  • Own billing system and API
  • Managed Hosting + BYOS

Growth

Grow your customer base with confidence.

$49/ month

Choose Growth

Up to 75 active customers

  • Everything in Launch
  • Full White Label capabilities
  • Stripe Connect and automatic payouts
  • Own billing system and API
  • Managed Hosting + BYOS

Business

Scale your hosting business without changing how you work.

$79/ month

Choose Business

Up to 200 active customers

  • Everything in Launch
  • Full White Label capabilities
  • Stripe Connect and automatic payouts
  • Own billing system and API
  • Managed Hosting + BYOS

Scale

Built for larger hosting businesses.

$149/ month

Choose Scale

Up to 500 active customers

  • Everything in Launch
  • Full White Label capabilities
  • Stripe Connect and automatic payouts
  • Own billing system and API
  • Managed Hosting + BYOS

Want to see FlyWP White Label in action?

Book a one-on-one demo with our team. We'll walk you through the platform, answer your questions, and help you understand how to launch your own hosting business.

Book a 1:1 Demo
A booking calendar for October with open demo slots on Friday the 16th
  • DigitalOcean
  • Vultr
  • Akamai

Cloud providers

Run your hosting business on the cloud infrastructure you choose.

FlyWP gives you the flexibility to deploy and manage WordPress infrastructure across leading cloud providers — with the freedom to choose what fits your business.

  • Cloudflare
  • Google Drive
  • Amazon S3
  • Wasabi
  • Cloudflare R2R2
  • GitHub

Integrations

Connect the tools that power your hosting business.

From DNS and backups to storage and deployments, FlyWP connects with the tools you already use to run and protect your infrastructure.

Frequently Asked Questions

Our dedicated team is committed to providing you with informative and supportive answers

What is FlyWP Whitelabel?

FlyWP Whitelabel lets you build and operate your own branded managed WordPress hosting business using FlyWP's platform and infrastructure behind the scenes.

Who is FlyWP Whitelabel for?

Agencies, freelancers, and WordPress businesses that want to offer hosting to their own clients under their own brand, without running a hosting company.

Do I need to build my own hosting infrastructure?

No. FlyWP provides the servers, WordPress management, and customer platform. You bring your brand, your customers, and your pricing.

Can I create my own hosting plans?

Yes. You decide the plan names, the number of sites each customer can create, and the server capacity behind every plan.

Can I set my own hosting prices?

Yes. You choose what you charge for each hosting package, so you control your margins and your business model.

Can I use my own brand?

Yes. Your business name, logo, colors, support email, and domain appear throughout the customer signup, checkout, and dashboard.

How does Stripe Connect work?

You connect your own Stripe account to FlyWP. Customers pay you directly for their plans, and recurring subscriptions are handled through your Stripe account.

Who owns the customer relationship?

You do. Customers sign up with your brand, pay your business, and contact your support. FlyWP stays behind the scenes.

Who manages the hosting infrastructure?

FlyWP. Server provisioning, WordPress management, security, and backups run on the FlyWP platform, so you can focus on your customers.

Can I sell hosting alongside website development?

Yes. Many agencies bundle hosting with design, development, and maintenance to turn one-off projects into recurring revenue.

How much does FlyWP Whitelabel cost?

FlyWP White Label offers plans for different stages of your hosting business:
  • Free Launch: $0/month for up to 3 active customers.
  • Starter: $29/month for up to 25 active customers.
  • Growth: $49/month for up to 75 active customers.
  • Business: $79/month for up to 200 active customers.
  • Scale: $149/month for up to 500 active customers.
  • Enterprise: Custom pricing for 501+ active customers.

These are White Label platform subscription fees. Hosting infrastructure, applicable server management, and third-party costs are charged separately. Visit our pricing section for the latest plan details.

Can I use my own website or billing system to sell hosting?

Yes. FlyWP White Label supports two sales channels: a branded storefront with customer signup and checkout, or your own billing system connected through the White Label API. You can choose the setup that best fits your business.

Can I use my own domain for my hosting business?

Yes. You can configure your branded White Label address and connect a custom domain by following the setup instructions in your FlyWP dashboard. Your customers can use your branded address to access their hosting experience.

Are White Label platform fees and hosting costs separate?

Yes. Your White Label subscription covers the platform. Hosting infrastructure, applicable Managed Hosting or BYOS server management fees, cloud provider charges, and third-party services may incur additional costs. Your total cost depends on your plan and infrastructure setup.

Can I use my own cloud server with FlyWP White Label?

Yes. You can use eligible servers through FlyWP's Bring Your Own Server (BYOS) option. You can also use FlyWP-managed hosting infrastructure. Available options and applicable charges depend on your setup.

Can I choose how many websites each customer can host?

Yes. You can set a site limit for each hosting plan to control how many websites an individual customer can create. You can also configure server capacity and sites per server to help determine when additional infrastructure is needed.

Can I integrate FlyWP White Label with WHMCS or another billing system?

Yes. You can connect your own billing system through the White Label API to integrate customer and hosting operations into your existing workflow. The ready-made WHMCS provisioning module is listed as coming soon in our documentation, so check its current availability before planning around it.

Can I choose the server configuration for my hosting plans?

Yes. When configuring a hosting plan, you can select from the available infrastructure options, server sizes, and locations. You can also configure supported web server stacks and PHP versions for new websites, depending on the options available for your setup.

Can I change my hosting prices and packages?

Yes. You control the prices and packages you offer to your customers. You can configure plan names, monthly prices, site limits, and other available hosting options to fit your business model. Make sure any changes are reflected in your billing workflow if you use an external billing system.

Ready to build your hosting business?

You build the business. FlyWP powers the hosting.

Start Your Hosting Business